Privacy Policy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit the Lyra Bloom website (the “Site”) or make a purchase.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

Cookies: data files that are placed on your device or computer and often include an anonymous unique identifier. More information about cookies and how to disable them can be found at allaboutcookies.org.
Log files: track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web beacons, tags, and pixels: electronic files used to record information about how you browse the Site.

Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we mention “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you
Screen our orders for potential risk or fraud
Provide you with information or advertising relating to our products or services, if in line with your preferences

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We value your privacy and the information you provide in connection with our SMS marketing service. We use this information to send you text messages for your order, including reminders about an abandoned order, SMS marketing offers, and transactional messages, including requests for reviews. Our website uses cookies to track what items you place in your shopping cart, including when you have not completed your purchase. This information is used to determine when we can send reminder messages via SMS.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your information as described above. For example:

We use Lyra Bloom to manage our online store. You can review their privacy policy at LyraBloom.com
We use Google Analytics to help us understand how customers use the Site. More information about how Google uses Personal Information is available through Google’s privacy resources.

We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising through Facebook, Google, Bing, and the Digital Advertising Alliance’s opt-out portal.

Do Not Track

Please note that we do not alter our data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a resident of the European Union, you have the right to access personal information we hold about you and to request that it be corrected, updated, or deleted. To exercise this right, contact us using the information below.

We may process your information to fulfill contracts we have with you (for example, if you make a purchase through the Site) or to pursue our legitimate business interests as described above. Your information may be transferred outside of Europe, including to Lyra Bloom.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you request that we delete this information.

Changes

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Minors

The Site is not intended for individuals under the age of 18.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at contact.lyrabloom@gmail.com